What is Niche Marketing? with examples

Niche marketing is a focused marketing strategy that targets a specific and well-defined segment of the market. Instead of trying to appeal to a broad and diverse audience, niche marketing involves identifying a narrow, specialized, and often underserved or overlooked group of potential customers. The goal of niche marketing is to meet the unique needs and preferences of this specific segment, which can lead to higher customer loyalty, increased sales, and reduced competition.
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